Torna ai Corsi Introductory

Learn Google Analytics

IT Data Analytics Marketing

This course is designed to provide a comprehensive introduction to Google Analytics, covering essential topics such as navigating the interface, understanding key metrics, tracking and analyzing data, and integrating with other tools. By completing this course, you will gain the skills necessary to effectively use Google Analytics for your website, allowing you to track user behavior, set up goals, and analyze traffic sources. This knowledge is critical for anyone looking to improve their online presence and make data-driven decisions.

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Traffic Sources and Channels

Understanding traffic sources is critical for evaluating how users arrive at your website. This helps you to optimize your marketing strategies and understand which channels are most effective for your business.

User Acquisition vs Traffic Acquisition reports in GA4

Direct traffic in Google Analytics 4 (and how to fix it)

Google Analytics Traffic Sources Explained. Where is my website traffic coming from? Do I have SE...