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Introduction to Google Ads
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Setting Up a Google Ads Account
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Keyword Research and Selection
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Creating Google Ads Campaigns
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Bidding Strategies and Budget Management
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Analyzing and Optimizing Performance
- Using Google Ads dashboard for performance tracking
- Understanding Google Ads metrics
- Optimizing ad performance
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Google Ads Policies and Best Practices
Familiarity with Google Ads policies is essential for compliance and successful ad delivery. This subtopic covers the major policies advertisers must follow.
Gambling and Games | Google Advertiser Policies
Political Content | Google Advertiser Policies
Healthcare and Medicines | Google Advertiser Policies