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Introduction to Google Ads
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Setting Up a Google Ads Account
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Keyword Research and Selection
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Creating Google Ads Campaigns
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Bidding Strategies and Budget Management
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Analyzing and Optimizing Performance
- Using Google Ads dashboard for performance tracking
- Understanding Google Ads metrics
- Optimizing ad performance
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Google Ads Policies and Best Practices
Understanding what Google Ads is fundamental for anyone looking to use this platform for advertising. This subtopic will cover the basic concepts, the functionality of the platform, and how it can benefit users in reaching their target audience.
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