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Behavior Reports

Behavior reports provide insights into how users interact with your site, which can help you identify areas for improvement and understand user engagement better. This knowledge is essential for enhancing user experience and achieving your marketing goals.

Key Metrics and Reports

Path exploration in Google Analytics 4 | Behavior Flow in GA4

Learn how to use Path Exploration reports in Google Analytics 4 and see what your users do and how they behave on a website.